Privacy Policy

Why we collect personal information

We collect your personal information because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.

What information do we collection and how may we use it

There are a number of situations in which your personal information may help us give you better products. For example: We may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering your products, or purchasing a product. When you interact with Lotto Hero, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Lotto Hero services you use and information relating to a support or service issue.
We also collect information for market research purposes — such as your occupation and where you use your computer — to gain a better understanding of our customers and thus provide more valuable service.
This website uses Google Analytics. In the course of utilising Google Analytics, we may collect data (which may include data related to your age, gender, and interests) in order to help us with market research and to improve our offering. This data, like any other collected from our website visitors, is strictly confidential and divulged on a need to know basis, which means that it will never be divulged to non-relevant personnel within the company and anyone else outside the company.
We collect information regarding customer activities on our website. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites, products, and Internet services are of most interest to them.
We may use personal information to provide products that you have requested as well as for auditing, research, and analysis to improve Lotto Hero’s products.

Publicly displayed information is public

If you use a bulletin board or chat room on a Lotto Hero website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Lotto Hero is not responsible for the personally identifiable information you choose to submit in these forums. For example, if you choose to make information, which was previously non-public, available by enabling certain user features, Lotto Hero will collect that information from your interaction and the information will become publicly available.

When we disclose your information

Lotto Hero takes your privacy very seriously. Lotto Hero does not sell or rent your contact information to other marketers.

Within Lotto Hero

To help us provide superior service, your personal information may be shared with legal entities within Lotto Hero globally who will take steps to safeguard it in accordance with Lotto Hero’s privacy policy.

With our service providers, vendors, and strategic partners

There are also times when it may be advantageous for Lotto Hero to make certain personal information about you available to companies that Lotto Hero has a strategic relationship with or that perform work for Lotto Hero to provide products and services to you on our behalf. These companies may help us process information, extend credit, fulfil customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with Lotto Hero’s policies, except if we inform you otherwise at the time of collection. For example, when you purchase and activate your Lotto Hero account, you authorise Lotto Hero and its carrier to exchange the information that you provide during the activation process to carry out service. If you are approved for service, your account will be governed by Lotto Hero and its carrier’s respective privacy policies. Without such information being made available, it would be difficult for you to rent further media, receive customer service, provide us feedback to improve our products and services, or access certain services, offers, and content on the Lotto Hero website.
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

How we protect your personal information

Lotto Hero takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorised access, disclosure, alteration, and destruction.

The Lotto Hero website use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To use the Lotto Hero website, you must use an SSL-enabled browser. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.

You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser.

Integrity of your personal information

Lotto Hero has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at And you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.

Cookies and other technologies

As is standard practice on many corporate websites, Lotto Hero’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We also use cookies and other technologies to make sure that our online advertising is bringing customers to our products and services. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us.
For example, knowing your first name lets us welcome you with a greeting the next time you visit the Lotto Hero website. Information such as your country and language helps us provide a more useful online rental experience. And your contact information, product serial numbers, and information about your computer helps us register your content and provide you with customer service.
You may also prefer not to enable cookies, although note that certain features of the Lotto Hero website will not be available once cookies are disabled.

As is true of most websites, we gather certain information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. Lotto Hero will not use the information collected to market directly to that person.

In some of our email messages we use a “click-through URL” linked to content on the Lotto Hero website. When customers click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags — tiny graphic images — to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to ensure that we’re sending only messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer. We store all of this information in a secure database located in Malta.

Commitment to your privacy

As we said, Lotto Hero takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Lotto Hero employees and strictly enforce privacy safeguards within the company. In addition, Lotto Hero supports industry initiatives to preserve privacy rights on the Internet and in all aspects of electronic commerce.
Lotto Hero’s website has links to the sites of other companies. Lotto Hero is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.

Privacy Questions

If you have questions or concerns about Lotto Hero’s Customer Privacy Policy or data processing, please contact us using the Contact Form on the website.
If you do not want Lotto Hero to keep you up to date with Lotto Hero news, software updates and the latest information on products and services contact us to advise us of your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.
Lotto Hero may update its privacy policy from time to time. When we change the policy in a material way a notice will be posted on our website along with the updated privacy policy.